My personal favorites are the “Roaring Twenties Party” hosted by Bronson Van Wyck at the legendary Harlem Apollo Theatre for $395,000 and the “Little People, Big Dreams London Adventure,” where an aspiring young writer can work with author Maria Isabel Sanchez to compose their own 24-page book. The ultimate fantasy gift for her is the $6.1 million 30.86 carat “Mughal Heart Diamond” ring and for him, the first-ever electric “Barrett-Jackson Hummer” truck for $285,000.įantasy experiences are also offered, like the “Ultimate Renewable Luxury Experience.” It includes a personal shopping spree guided by Neiman Marcus’ fashion and lifestyle director Lisa Aiken, who’ll also rework your closet to recirculate old fashion through Fashionphile. The whole premise is to ensure that everyone feels a little fantasy in every gift that they get and give,” he continues.įor the budget-conscious shopper, curated gift selections are available under $50, under $100 and under $250.Īnd for those where money is no object, it features a selection of exclusive seven Fantasy Gifts that anchor the center of the book. It’s an inspiration book to give people a connection with what’s possible and that they can dream about and have.
Plenty of eatable treats are on offer too.
Love Even Bigger” and it includes all the usual gifting suspects, many of them exclusive to Neiman Marcus, including men’s, women’s and kid’s fashion, fashion accessories, toys, jewelry, beauty and home accents, including a decorated Christmas tree by renowned holiday designer Jim Marvin for $16,000. This year’s book is themed around “Celebrate Big. If it doesn’t turn up, we hear about it,” he quips. This year it has grown to 200 pages and some 750,000 copies were printed for mailing and distribution through the stores. The Christmas Book first launched in 1926 as essentially a 16-page Christmas card to customers. “It’s something tangible when it arrives in your home.
“Our Christmas Book is tradition,” shares Daz McColl, chief marketing officer at Neiman Marcus. You might say it’s following a “Back to the Future” strategy and the hallmark of that is its revered holiday gift book, now in its 95 th year. At the end of the quarter, net debt stood at $700 million.Īmidst all that change, including a fall “Re-Introduce Yourself” campaign intended to re-introduce the new face of Neiman Marcus, the company has returned to its luxury roots established in 1907.Īs far reaching as its goal to revolutionize the company, which it describes as “relationship businesses that lead with love for our customers, associates, brand partners, and communities,” Neiman Marcus continues to honor its legacy. This bump came on top of 35% growth for its top 20 brands during the third quarter this year. While NMG no longer publicly releases financials, during its fourth quarter, covering May through July 2021, it reported comparable sales grew 6% over the same period in 2019, including a 7% uptick in comparable online sales.īy leaning into its top 20 strongest luxury brands, Neiman Marcus achieved nearly 50% growth in those brands’ sales compared with same quarter 2019. The results of van Raemdonck’s transformation of the company are being realized. And it acquired Stylyze to enhance its digital customer engagement and invested in Fashionphile, a pre-owned luxury e-commerce marketplace.Īll told, NMG plans to invest more than a half-billion over the next three years in support of its “ integrated luxury retail strategy.” Results are in
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